Organic Food Categories
Top Comments
Development Trend of China's organic food
Post time ：2009-05-27The issue of food safety has become a topic of wide concern, which is China's strong development of organic food industry to provide a better external conditions, but currently more than 90 percent of the export of organic agricultural products, and the vast majority of low additional primary agricultural products, but the further development of organic food, especially to open up the domestic market situation, there is a greater impact, at present, the trend of the organic industry a good macro, but micro-level is not very good circumstances, as a result of the organic concept of obscure, difficult to accept the spread of severe homogeneous products, the value of a sense of failure to clear out to quantify the performance, not to establish a trusted brand impression, and other issues to develop a single channel, has seriously hampered the domestic market for organic food in the rapidly growing popularity and the popularity of the author in accordance with Analysis of the organic market research for many years that from 2008 to 2010, China's development trend of organic food will be broken down in the following hot spots of organic markets, promote the rapid development of organic food market:
Organic gift market
In Guangdong and Shenzhen authorities presented fresh organic food, a common practice in China's huge gift market, how to effectively develop the market for the large number of organic enterprises are starting a challenge and opportunities, such as organic tea in organic crops occupy a higher proportion of businesses in this area no less than 100 corporate bodies, tea itself is a high value, high-grade, high cultural content products, green tea is also recommended by the United Nations itself, the first in the top ten health foods, organic tea in the EU has been widespread, the Chinese tea market will enter a tea organic tea substitute during the peak period of pesticide, but, regrettably, the vast majority of organic tea, from the packaging, brand positioning, brand identity, culture, taste, advertising, channel, etc., and general little difference between tea and organic tea and the failure to highlight the unique characteristics of tea varieties and selling points, resulting in the organic market, the most important gift of a piece of the market has been stagnant around the development stage, who took the lead out, it will in the future the organic tea market, as well as market-determined leadership gift, the author is expected to be in the gift market will be organic within three years, 12 cities in the birth of a strong brand, and now, more incense the development trend of this restaurant, but the mode of operation but also should be more innovative and in-depth.
Infants and young children organic food
The market will be an organic development of market segments, of course, the key lies in the fact that organic food is based on relying on raw materials, the development of infants and young children a unique organic foods and related products can be formed and the current significant segmentation is the key, Heinz baby rice, Mead food industry giants, have embarked on the development of this area, Mengniu has also developed domestic organic children's milk, that the unlimited market potential on the Erie, Aston, and bright organic dairy industry have been involved, who may develop the organic market infant milk formula, and even the development of women, pregnant women, the organic dairy products, who may carry out a reshuffle the market, for the simple reason that China in the next generation of parents is regardless of the cost, environmental science research has long been confirmed that high pesticide residues, heavy metals, hormones, growth and development of children is extremely detrimental to the child is now a general decline in immunity, allergies, asthma, high-fat, have sounded the alarm, the problem is demand, the market is the key to trouble, Shanghai Jin consultation through the release of more than 20 retail terminal organic research and found that infants and young children rarely developed for food, for many have not yet found the direction of the organic business, according to their own product lines and technical resources to develop the corresponding products, in-depth regional market promotion and operation of, for example, when infants and the United States is against Tony glucose Bifidobacterium add that factor in the regional market can be achieved on sales of more than 20 million, let alone organic safer and more nutritious products, the development of great potential, unfortunately, so far, very few organic companies in the domestic market concerns and development, or as the basis of agricultural products in the sales, there is no demonstrated value-added, need to integrate and excavated. In my opinion, to enter the market, the original food of infants and young children to engage in enterprises is an important opportunity, such as Sanlu, San Yuan, Pui infant United States, to see how to use this card for the sales of organic additive to do, of course, professional in terms of the organic food business, through product innovation, in the sub-market play a bigger space.
Organic conditioning tonic
There is no doubt that organic Chinese herbal medicines and organic high-nutrition food, as nourishing conditioning products, the market is significant in, and there is no pollution of the tonic, but also can be health problems of consumers, especially the high-pressure, high intensity, high-should be excited state of the urban white-collar workers, Jinling new natural feel, while the reality is that almost do organic Chinese medicine is basically doing the business of raw materials and foreign trade, the lack of depth the development and promotion, and as the bulk of the potential market demand for larger Chinese wolfberry, chrysanthemum, Chinese angelica, astragalus, honeysuckle, lily, Chinese yam, ginseng, American ginseng and other products processing, integration innovation, fresh homologous to meet the enormous drug markets, such as organic, organic walnut oil, organicpowder, Organic fruit and other products, special levy for the regional market and consumer groups, changes in demand for development, create new concepts of health and nutrition conditioning, cutting that some markets, there will be a lot of opportunities. It is reported that there are currently four companies startedof the products, but also facing a serious problem of homogenization, in fact, China has more than 20,000 kinds of rice varieties and color rice, fragrant rice, special rice of rice and other unique many varieties are not effective for in-depth development, set the direction of product is bound to set the market price, will be the consumer group, it will be difficult to achieve a breakthrough.
Organic Cosmetics
The current status of Chinese women face every year, more than five kilograms to be the erosion of various types of cosmetics, body and skin to create a potential hazard, the author is a friend of the use of several well-known brands of cosmetics, caused by mercury, excessive lead, and even exceeded the body of asphalt residues, organic cosmetics is the emergence of synthetic cosmetics on the best alternative, last year, global sales of natural organic cosmetics are expected to soar to nearly 70 billion U.S. dollars, one billion U.S. dollars last year. The study also shows that in North America and Europe is more significant growth, accounting for the vast majority of sales growth. Will be the next emerging market in China, the birth of organic products on the cultivation and development of enterprises, at this time, it is cosmetic and related enterprises, to develop organic beauty and skin care products, a major opportunity, is currently available in the market of organic cosmetics, the number of , but also for imports, mainly concentrated in the organic store sales, in the mainstream channel for cosmetics and beauty shop in shopping malls, and few and far between, so not a small gap in the market, especially in shampoo, facial cream, face cream, facial mask of these products, organic and the spread of the market through special education, will be able to open the channels for the gradual acceptance of female beauty.
Of course, snack foods such as organic, organic clothing, machine tools, etc. There are a number of market segments will be the emergence of new development, however, organic domestic enterprises, according to the existing agricultural infrastructure, product variety, in light of its own resources, integration of external production grafting, channels, marketing promotion, related businesses, a number of breakthrough innovations in the use of other effective mode of operation of the industry, especially in the consumer education level of the spread of a lively, will organic in the next big market, the availability of new development, or even the status of the establishment of the lead.
Organic gift market
In Guangdong and Shenzhen authorities presented fresh organic food, a common practice in China's huge gift market, how to effectively develop the market for the large number of organic enterprises are starting a challenge and opportunities, such as organic tea in organic crops occupy a higher proportion of businesses in this area no less than 100 corporate bodies, tea itself is a high value, high-grade, high cultural content products, green tea is also recommended by the United Nations itself, the first in the top ten health foods, organic tea in the EU has been widespread, the Chinese tea market will enter a tea organic tea substitute during the peak period of pesticide, but, regrettably, the vast majority of organic tea, from the packaging, brand positioning, brand identity, culture, taste, advertising, channel, etc., and general little difference between tea and organic tea and the failure to highlight the unique characteristics of tea varieties and selling points, resulting in the organic market, the most important gift of a piece of the market has been stagnant around the development stage, who took the lead out, it will in the future the organic tea market, as well as market-determined leadership gift, the author is expected to be in the gift market will be organic within three years, 12 cities in the birth of a strong brand, and now, more incense the development trend of this restaurant, but the mode of operation but also should be more innovative and in-depth.
Infants and young children organic food
The market will be an organic development of market segments, of course, the key lies in the fact that organic food is based on relying on raw materials, the development of infants and young children a unique organic foods and related products can be formed and the current significant segmentation is the key, Heinz baby rice, Mead food industry giants, have embarked on the development of this area, Mengniu has also developed domestic organic children's milk, that the unlimited market potential on the Erie, Aston, and bright organic dairy industry have been involved, who may develop the organic market infant milk formula, and even the development of women, pregnant women, the organic dairy products, who may carry out a reshuffle the market, for the simple reason that China in the next generation of parents is regardless of the cost, environmental science research has long been confirmed that high pesticide residues, heavy metals, hormones, growth and development of children is extremely detrimental to the child is now a general decline in immunity, allergies, asthma, high-fat, have sounded the alarm, the problem is demand, the market is the key to trouble, Shanghai Jin consultation through the release of more than 20 retail terminal organic research and found that infants and young children rarely developed for food, for many have not yet found the direction of the organic business, according to their own product lines and technical resources to develop the corresponding products, in-depth regional market promotion and operation of, for example, when infants and the United States is against Tony glucose Bifidobacterium add that factor in the regional market can be achieved on sales of more than 20 million, let alone organic safer and more nutritious products, the development of great potential, unfortunately, so far, very few organic companies in the domestic market concerns and development, or as the basis of agricultural products in the sales, there is no demonstrated value-added, need to integrate and excavated. In my opinion, to enter the market, the original food of infants and young children to engage in enterprises is an important opportunity, such as Sanlu, San Yuan, Pui infant United States, to see how to use this card for the sales of organic additive to do, of course, professional in terms of the organic food business, through product innovation, in the sub-market play a bigger space.
Organic conditioning tonic
There is no doubt that organic Chinese herbal medicines and organic high-nutrition food, as nourishing conditioning products, the market is significant in, and there is no pollution of the tonic, but also can be health problems of consumers, especially the high-pressure, high intensity, high-should be excited state of the urban white-collar workers, Jinling new natural feel, while the reality is that almost do organic Chinese medicine is basically doing the business of raw materials and foreign trade, the lack of depth the development and promotion, and as the bulk of the potential market demand for larger Chinese wolfberry, chrysanthemum, Chinese angelica, astragalus, honeysuckle, lily, Chinese yam, ginseng, American ginseng and other products processing, integration innovation, fresh homologous to meet the enormous drug markets, such as organic, organic walnut oil, organicpowder, Organic fruit and other products, special levy for the regional market and consumer groups, changes in demand for development, create new concepts of health and nutrition conditioning, cutting that some markets, there will be a lot of opportunities. It is reported that there are currently four companies startedof the products, but also facing a serious problem of homogenization, in fact, China has more than 20,000 kinds of rice varieties and color rice, fragrant rice, special rice of rice and other unique many varieties are not effective for in-depth development, set the direction of product is bound to set the market price, will be the consumer group, it will be difficult to achieve a breakthrough.
Organic Cosmetics
The current status of Chinese women face every year, more than five kilograms to be the erosion of various types of cosmetics, body and skin to create a potential hazard, the author is a friend of the use of several well-known brands of cosmetics, caused by mercury, excessive lead, and even exceeded the body of asphalt residues, organic cosmetics is the emergence of synthetic cosmetics on the best alternative, last year, global sales of natural organic cosmetics are expected to soar to nearly 70 billion U.S. dollars, one billion U.S. dollars last year. The study also shows that in North America and Europe is more significant growth, accounting for the vast majority of sales growth. Will be the next emerging market in China, the birth of organic products on the cultivation and development of enterprises, at this time, it is cosmetic and related enterprises, to develop organic beauty and skin care products, a major opportunity, is currently available in the market of organic cosmetics, the number of , but also for imports, mainly concentrated in the organic store sales, in the mainstream channel for cosmetics and beauty shop in shopping malls, and few and far between, so not a small gap in the market, especially in shampoo, facial cream, face cream, facial mask of these products, organic and the spread of the market through special education, will be able to open the channels for the gradual acceptance of female beauty.
Of course, snack foods such as organic, organic clothing, machine tools, etc. There are a number of market segments will be the emergence of new development, however, organic domestic enterprises, according to the existing agricultural infrastructure, product variety, in light of its own resources, integration of external production grafting, channels, marketing promotion, related businesses, a number of breakthrough innovations in the use of other effective mode of operation of the industry, especially in the consumer education level of the spread of a lively, will organic in the next big market, the availability of new development, or even the status of the establishment of the lead.